Simple to say, not so easy to do.
Content Creation; how can it be defined?
Well the answer to that of course, is simple, on the face of it. It’s creation of text, images, media for the use of an individual or company for the purposes of informing their customers or clients or indeed marketing their company or brand.
The thing that separates the men from the boys, so to speak; is the quality of that content.
This has for a long time been a really contentious subject, particularly around the internet where the ability to become published is really simple and therefore the ability to publish content that is, putting it kindly, absolute rubbish, is again quite simple to do.
When looking for a content marketing agency or supplier, businesses have to make a choice.
More often than not the choice always boils down to budget.
The business has to make a choice, and the budgetary choice often results in a choice between a good content provider, compared to a company that will normally produce copious amounts of text, most of which makes no sense at all, but is masqueraded as good quality articles.
It seems that more often than not, the old adage of you get what you pay for, seems to ring true here.
If you are looking for content for your web presence, you are likely to need good quality.
One has to remember that anything you have produced or is produced for your company is a reflection of that company, of the brand and of the message that is put out to the potential customers and clients of that business.
Far too often we see articles that make no sense, low quality images that are so obviously stock images that bear no relationship to the topic, to the message or to the brand.
The choice of partner when deciding who you would like to be your content creation partner, should boil down to a few other important considerations:
The agency need to understand your business, they need to understand that if it’s all about content then you need to be producing stuff that is engaging. You need to get your potential customers’ attention.
You need to get your customers engaged with your brand. After all the objective is to increase your market share.
The agency you use should be able to demonstrate the they have true insight into your brand your market, your customers and their wants. They need to be able to communicate just that. It has to be insightful, interesting, effective.
Anything less just wont cut the mustard and cheap becomes very expensive, as the cliché tells us!
Take the time to make the most important investment you can possibly make, for your online and offline business.